Category

Branding

A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.

New digital brands are launching every day. Everything from eBooks to full-service web-based applications is available for those who are looking for specific solutions to problems they are having. ...

Brands come and go, but many stand the test of time due to the haphazard marketing strategies put in place by a company. Apple amazed the world with the launch of the iPod in 2001 and then the iPho...

Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward to produce these will all be shortcomin...

Value is defined as something of relative worth or importance<sup>1</sup>. Consumers use value to make decisions on things like purchases or activities that they pursue nearly every minute of t...