In today’s world, business is done on the basis of brands rather than products and services. When...
Category
Branding
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.
I work with many different types of businesses in a given year. Many patterns from the following ...
There have been some major rebrands taking place in 2016 and we are only halfway through the year...
New digital brands are launching every day. Everything from eBooks to full-service web-based appl...
Brands come and go, but many stand the test of time due to the haphazard marketing strategies put...
Attracting a specific audience with content can work in a variety of ways. Most content that gets...
Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are impo...
Photography is becoming easier and easier to get your hands on these days. Websites like [Shutter...
Value is defined as something of relative worth or importance<sup>1</sup>. Consumers use valu...
A common trend for many up and coming companies is to publish their own brand standards either on...
The key to creating an identity with your customer or client base is to have an established brand...
Taking a stab at what your users or peers should get from a design or piece of art is like a shot...
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