In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don’t really buy a product but rather a bra...

I work with many different types of businesses in a given year. Many patterns from the following list of common branding mistakes result in why a new or struggling business would [seek my services]...

There have been some major rebrands taking place in 2016 and we are only halfway through the year. This post is dedicated to honoring the most popular rebrands of the year as well as the evolution ...

New digital brands are launching every day. Everything from eBooks to full-service web-based applications is available for those who are looking for specific solutions to problems they are having. ...

Brands come and go, but many stand the test of time due to the haphazard marketing strategies put in place by a company. Apple amazed the world with the launch of the iPod in 2001 and then the iPho...

Attracting a specific audience with content can work in a variety of ways. Most content that gets published has a main focal point or category which depicts what the entire article may be about. ...

Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward to produce these will all be shortcomin...

Photography is becoming easier and easier to get your hands on these days. Websites like Shutterstock or iStock are no longer dominating digital phot...

Value is defined as something of relative worth or importance¹. Consumers use value to make decisions on things like purchases or activities that they pursue nearly every minute of t...

A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a collection of many modern branding guidelines. Use them for ...

The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each other by offering unique feelings or visual cues...

Taking a stab at what your users or peers should get from a design or piece of art is like a shot in the dark. Like most art, there is room for interpretation but that is express by each and every ...