
In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don...
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•875 reads
In today’s world, business is done on the basis of brands rather than products and services. When people buy an iPhone or a pair of Nike shoes, then they don...
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•875 reads
I work with many different types of businesses in a given year. Many patterns from the following list of common branding mistakes result in why a new or stru...
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•417 reads
There have been some major rebrands taking place in 2016 and we are only halfway through the year. This post is dedicated to honoring the most popular rebran...
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•477 reads
New digital brands are launching every day. Everything from eBooks to full-service web-based applications is available for those who are looking for specific...
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•379 reads
Brands come and go, but many stand the test of time due to the haphazard marketing strategies put in place by a company. Apple amazed the world with the laun...
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•379 reads
Attracting a specific audience with content can work in a variety of ways. Most content that gets published has a main focal point or category which depict...
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•237 reads
Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward...
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•136 reads
Photography is becoming easier and easier to get your hands on these days. Websites like Shutterstock or [iStock](http://istock.co...
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•674 reads
Value is defined as something of relative worth or importance<sup>1</sup>. Consumers use value to make decisions on things like purchases or activities t...
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•138 reads
A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a collection of many m...
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•1176 reads
The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each other by...
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•142 reads
Taking a stab at what your users or peers should get from a design or piece of art is like a shot in the dark. Like most art, there is room for interpretatio...
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•166 reads