Some requests were consultant-based projects while others were full blown Tumblr theme builds. My experience just goes to show how truly powerful blogging can be.

After getting a lot of inquiries I realized there isn’t a great guide out there yet for customizing Tumblr themes from scratch. Sure, there are a few tutorials and there is always the Tumblr theme documentation, but documentation is not all that fun to read. This is especially true for newcomers to HTML, CSS, JavaScript, and, of course, the Tumblr liquid type of markup itself.

End Goals

I learned a lot by seeing step-by-step tutorials when I first started building websites. I think doing things the old fashion way is a great way to learn and then build upon later when you are more comfortable. There were a lot of goals for the project. To summarize, I included the most prominent ones below.

• Spread awareness of the theme customization process
• Get newcomers up and running fast without needing to hire someone else
• Familiarize readers with the Tumblr-specific markup that makes Tumblr be Tumblr
• Build a theme from scratch so readers can see every step of the process

After reading the book a reader will now be able to take a stab at creating their own custom Tumblr theme.

How much?

It’s free. I decided to offer this for free as I think it will help many people who are interested in customizing their own Tumblr experience. Rather than being in the dark about the process I wanted to share it so others could benefit and I don’t think charging someone for information that is already available is right. I’m merely trying to explain it in a way that makes more sense.