marketing

Gaining new clients is as hard as a freelancer. The roster you have likely were all referred to you or found you based on an online job posting reply of some sort. While...

Value is defined as something of relative worth or importance¹. Consumers use value to make decisions on things like purchases or activities that they pur...

Today marks the beginning of a new series of which I'm titling "Let's Build". The idea is to build something new and screencast the process all while using new technolog...

Let's Build: A Consultancy Website Part 2 kicks off with a meeting between Alyssa and myself to discuss sources of inspiration.

During this phase, I get a feel for wh...

In part 3 of the Let's Build: A Consultancy Website series brings forth the beginning of the hands-on portion of the videos to come. This part and the next will feature ...

Part 10 of the series rounds out the home page design for my first comp of the consultancy website design. Watch as I finish the home page design and explain some of the...

I think most solo founders/small startups forget marketing is a core piece of the equation when pursuing a new idea. It has been the toughest thing to get right in my ow...