How To Establish Your Brand and Identity: Part 1
When it comes to establishing your own brand and identity a lot more work is involved than you may think. Proper planning is crucial to
Branding
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.