Copywriting is a commonly ignored aspect of branding. While aesthetics and functionality are important goals for many product makers, the efforts put forward to produce
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.
Photography is becoming easier and easier to get your hands on these days. Websites like Shutterstock or iStock are no longer dominating digital
Value is defined as something of relative worth or importance1. Consumers use value to make decisions on things like purchases or activities that they pursue
A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a
The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each
Taking a stab at what your users or peers should get from a design or piece of art is like a shot in the dark.
Kind of an odd title right? Well think about it. We all have our favorite products we use each and every day. Many times you
Most people misinterpret what branding truly is. Whether in their brand other their employer’s brand, people assume a brand is only the logo. Another assumption
In Part 1 of How To Establish Your Brand and Identity I discussed the many aspects of Branding. I remind you that branding isn’t