A common trend for many up and coming companies is to publish their own brand standards either online or via publication. This post is a
A logo is not a brand. A brand is a collection perceptions and emotions that tie to a company and its products or services. Logo design, identity design, brand strategy, copywriting, and more are the smaller pieces of the puzzle that ultimately create a brand.
The key to creating an identity with your customer or client base is to have an established brand. Personal branding sets businesses apart from each
Taking a stab at what your users or peers should get from a design or piece of art is like a shot in the dark.
Kind of an odd title right? Well think about it. We all have our favorite products we use each and every day. Many times you
Most people misinterpret what branding truly is. Whether in their brand other their employer’s brand, people assume a brand is only the logo. Another assumption
In Part 1 of How To Establish Your Brand and Identity I discussed the many aspects of Branding. I remind you that branding isn’t
When it comes to establishing your own brand and identity a lot more work is involved than you may think. Proper planning is crucial to